We look at several factors: - Quality followers: your smart followers (verified, active humans), not bots. - Reach: how many people saw your posts this month. - Meaningful interactions: likes, reposts, and quote posts (quotes count more). - Engagement quality: healthy engagement rates are good; suspiciously high rates are capped or disqualified. - Consistency: posting more often helps—up to a +40% boost. Eligibility: - To appear on the leaderboard and be cash‑eligible, you must publish at least 2 posts in the calendar month (UTC). Anti‑gaming safeguards: - If observed engagement rate is >20%, the score is 0 (disqualified for the month). - Engagement is capped by reach: smaller reach gets tighter caps, so small accounts with unrealistically high ER don’t dominate. - If your reported ER is >10% with <50k impressions, we apply a strong penalty. - We also apply a $30 CPM cap on cash payouts (see below). How your score is computed: - We combine the factors above into a single score. - More reach and smart engagement help; extremely high ER on low reach is dampened. - Very high quote activity counts more than likes/reposts, but only within sane limits. Rewards: - Top 100 share a $25,000 monthly pool, with payouts based on score^α (a curved split; α currently 1.25) so higher ranks earn more. - A $30 CPM cap applies to Top‑100 prizes; any excess is redistributed to uncapped winners. - Ranks 101–1000 receive an OG NFT for alpha access.

# Terms & definitions: - ER% = (likes + retweets + quotes) / impressions × 100 - SRM (Scale Rate Multiplier) = min(1, impressions / 100,000) - SF = min(log10(smart_followers + 1), 3.0) - IMP = sqrt(impressions) - ENG = likes + 3·retweets + qW·quotes, with qW = 4 + 2·SRM (range 4–6) - Observed engagement EngObs = max(ENG_raw, ER%×impressions) (robustness to under/over‑reporting) - ER cap per reach: ER_cap = 1% + 4%·SRM (1–5%) - EffEng = min(EngObs, impressions × ER_cap); Clamp = EffEng / EngObs (≤1) - SENG = min(smart_engagement, 0.5 × EffEng) - Reach‑efficiency term: QE = min(log(1 + impressions / max(followers,1)), 2.0) × SRM - Posting multiplier: postMult = 1 + 0.02 × min(posts, 20) (max +40%) - ER multiplier (bounded, no >1.0 boost): erMult = 0.90 + 2 × min(ER% / 100, 0.05) → ranges 0.90…1.00 (e.g., 0.5%→0.91, 2%→0.94, 2.5%→0.95, ≥5%→1.00) Guards: - If observed ER > 20% → finalScore = 0 (DQ). Additional penalty: - if ER% > 10 and impressions < 50,000 → multiply score by 0.30. Score: - engageBlock = ( (ENG × 0.7) × Clamp + (SENG × 150) ) × SRM^1.5 - baseScore = (SF × 500) + (IMP × 10) + engageBlock + (QE × 120) - finalScore = baseScore × erMult × postMult Eligibility filter: - Row excluded from leaderboard if posts < 2 or impressions ≤ 0. Payouts (Top‑100 only): - Curved weighting: each winner gets share ∝ (finalScore)^α, currently α = 1.25. - $30 CPM cap: maxPrize = (impressions / 1000) × $30. - If capped, we redistribute excess proportionally among the uncapped Top‑100 using the same weights. - Ranks 101–1000: OG NFT (no cash).